Branding

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Branding
Thanks to business branding, you can stand out from your competitors, become recognizable and win access to television channels. Therefore, branding is necessary for all companies: from small firms that have just begun to be placed on the market, to large organisations.
If you want to make your brand stronger, more attractive and more popular, contact the services of Sharaev Smartup Design Studio in Minsk. We are ready to coordinate the order of any complexity.
How will branding help your business?
Branded products occupy a leading position in the market. Companies whose product is well known get the lion's share of attention and more profits.
Branding helps:
01
fix the image of the product in the minds of consumers, establish associative perception, connect the company with pleasant emotions in the target audience;
02
attract investors who are ready to invest in a stable and promising business;
03
reduce advertising costs and direct money to other purposes.
Branding is suitable for everyone: online stores, manufacturers of goods, travel companies, IT products.
How do we work with a brand?
Through thoughtful branding, you can create the right company image and association in the minds of consumers. When working with a business, we are working on two components:
01
Internal
It can be attributed to that through which the company communicates with the target audience, carries a message and forms the experience of interaction, for example, the interface of a web service or application. As part of the work with the internal component, we work on UX design: we improve the experience of interacting with the product so that customers find value in it.
02
External
It includes elements that work for the recognition of the company: application icon, banners, advertising.
We create brands from scratch and update existing ones: we analyze the market, develop a strategy and business positioning, a corporate identity and a packaging design, and create interfaces for digital products. An integrated approach allows us to unleash the potential of the business and make sure that the brand remains holistic, regardless of the channel.
Features of the work of the Sharaev Smartup Design team
Sharaev Smartup Design Studio has its own approach to branding:
01
Working in conjunction with your team.
While working on the company's brand, we become part of the project: we immerse ourselves in numbers, conduct our research, come up with solutions. Due to this, we achieve creating a strong brand at all levels of perception.
02
Our team of different professionals.
Designers, marketers, analysts work in the studio. It helps to look at the problem from a different angle and find interesting solutions.
03
Strong analytical component.
We make no assumptions when dealing with brands. We conduct in-depth research, each decision is supported by figures and facts.
When cooperating with us, our customers do not worry, because they are in the same information field with the team at all stages of work.
Where to begin?
If your task is already framed in the form of a brief, send it to us. If the idea is in the initial stage of development and you need to discuss the details, call +375 (44) 729-00-61. The studio specialist will ask your questions and together you will draw up a brief. When working on a project, we will not keep you waiting long - we will provide the first results in a few weeks.