Brandbook

Brand book development

In Sharaev Smartup Design Studio, you can order the development of a brand book - a document that spells out the general concept, goals, mission, philosophy of the company, its structure and other important information. We will create a tool for you, thanks to which you can build communication with customers, increase your brand awareness and make your business more valuable.

What are the tasks of a brand book?

The internal document helps to maintain the corporate identity of the company for many years. Its main task is to act as a guide for everyone who works and will work with the corporate identity of the company. It is important for designers, marketers, SMM specialists, freelancers to know how to combine corporate colors, where to use different versions of the logo, what fonts are suitable for a particular occasion. They find this information in the brand book.
What other tasks does the document perform?:

It helps to maintain a unified style of the company.

Thanks to a thoughtful brand book, employees from different departments will work with each other without contradictions: consultants, designers, marketers, managers, copywriters will broadcast the same brand values

It introduces new employees and contractors to the features of the company.

The head of the company does not need to tell them about the requirements for work, the goals and objectives of the brand, because they can get the brand book for study.

It allows you to quickly draw up any design layouts.

The document shows different design options for the main elements of corporate identity, and if the company needs to create packaging for a new product or release souvenirs, their design will not need to be thought about for a long time.

A competent graphic guide, a set of rules for the implementation and use of a company's corporate identity is what a company of any size needs.

Stages of developing a brand book in Sharaev Smartup Design Studio

Specialists of Sharaev Smartup Design Studio start creating a brand book only after the approval of the corporate identity of the company. The process of the document development consists of the following steps:

Briefing

We ask our customer for detailed information about their company and determine the list of key elements of their future brand book, the amount of work. We discuss and agree with the customer the timing of the project.

Research

We conduct a comprehensive analysis of the business, its product, service. With the help of effective marketing tools, we identify the strengths and weaknesses of competitors, study the general situation on the market, study the needs and behavior of the target audience. We evaluate the current corporate style to find its pros and cons.

Concept development.

Based on the results of the study, we prepare several options for designing a brand book. We show the concepts to the customer and continue to work on the one they choose.

Creation of a brand book.

We work through all parts of the document: from the block with ideas to the section with graphics. We send the final version to our customer for evaluation, discuss the details and make changes if necessary.

We stay in touch with the customer until the work is completed: at any time you can contact our team to find out how the brand book development process is going, ask questions and make adjustments.

What will be included in your brand book?

It is impossible to find identical brand books, because the content of their sections is not limited by strict parameters. Despite this, each such document contains information about:

Brand

It specifies the philosophy and values of the company.

Style

In the section, we prescribe the requirements for the design of a logo, a trademark, a slogan, fonts, images and other graphic objects.

Rules of interaction with the target audience.

In this block, we leave instructions on the correct interaction with customers. Here, company employees can learn what language to communicate with the target audience, what to write in a blog and emails, what posts to publish on social networks.

At your request, we will introduce a guideline into the brand book - a document that contains basic information about the standards for using the company's corporate identity. This is a good solution that will facilitate and increase the efficiency of the work of designers and marketers.

Change today with the Sharaev Smartup Design team

If your company is ready for changes today, order a brand book development service from Sharaev Smartup Design Studio. We will process your application within 1-2 days after receiving it. To order the creation of a brand book, find out prices and terms of work, fill out a brief on the website or call +375 (44) 729-00-61.