Guideline
Development of a guideline
A guideline is a multi-page document that specifies the rules for using the corporate identity of a brand. It is needed by the designers of the organization and external performers - from it they will learn what the font size can be, what color solutions should be used when drawing the logo, and where it is allowed to place it.
You can order the development of a guideline in Sharaev Smartup Design Studio. We will prepare a comprehensive encyclopedia with developed elements of the corporate identity, rules for their use, examples of presentation design.
What tasks does the guideline help to solve?
rand communication with the target audience is built on several levels, including a visual one. When a potential customer sees a good product in an uninteresting package, they evaluate it incorrectly and go to competitors. Creating a thoughtful guideline helps to solve this problem, because it is responsible for the initial packaging of the product, visually connecting it with the rest of the branding levels.
The presence of a guideline also helps to solve problems:
The presence of a guideline also helps to solve problems:
01
It increases company awareness.
The rules regarding the placement of identity elements and colors make it possible to make all brand media consistent with each other. This makes the brand more attractive and inspires confidence among the potential audience.
02
t simplifies tasks setting for designers, digital agencies and print shops.
Specialists will do everything quickly and without problems: gifts and souvenirs, advertising and information materials, presentations, new websites. They do not need to spend time choosing fonts and colors, and the company will always be able to predict the result.
03
It optimises costs.
It is enough for a company to make a brand book and a detailed guide once in order to save money and other resources in the process of distributing tasks to contractors in the future.
You can order the development of a guideline if it is important for you to maintain uniformity in the design of advertising media, if your organization has an in-house designer or contractor for the preparation of corporate documents and advertising campaigns, and also if your company has divisions.
What will be included in your guideline?
The content of the guideline depends on the tasks of the company: one customer only needs to receive samples of the use of elements, and the other needs a full-fledged book, which describes in detail the rules for using corporate identity. Most often, the specialists of Sharaev Smartup Design Studio develop an extended guideline, which contains:
01
General information.
This part has basic information about the organization that is known to its employees, manager and partners. The block is a small introduction, which outlines the goals, objectives and mission of the company.
02
Values that are embedded in the visual image of the brand.
03
Logo
It contains information about the design of the logo, its origin, meaning and use cases.
04
Logo features.
The block lists the rules for constructing a logo in vertical and horizontal versions, and specifies the minimum dimensions for each option.
05
Security field.
It is free space around the logo that is not used for filling with text or images.
06
A palette of corporate colors and shades.
The block also contains their names and codes in different color schemes, as well as how to use them.
Creation of an extended guideline also implies a set of corporate fonts, information about the correct and incorrect use of the logo, background options for the logo, additional images and style-forming components, information about the appearance of packaging, promotional and souvenir products.
How much will the guideline cost?
The specialists of Sharaev Smartup Design Studio calculate the price of the guideline development in advance. The cost depends on the scope of work for the implementation of your project. Contact us by phone or online for information on:
- service price,
- the timing of the project;
- stages of creating a guideline.
Contact Sharaev Smartup Design Studio if you want to get the first results in a few weeks.
