Identity

Brand identity development

Do you want to increase your brand awareness? Order the development of identity in Sharaev Smartup Design Studio in Minsk. We will create a system of interaction between a business and a consumer through a logo, a corporate identity, and a packaging design.
Identity will help:

make the company recognizable;
stand out from competitors;
engage customers emotionally;
create an image of a reliable organization;
convey brand values.

It doesn't matter what your company does - selling IT courses, producing cosmetics, creating furniture - we will develop a corporate identity that will distinguish you from competitors, emphasize the corporate style and show the character of the organization.

What is included in a brand identity?

The foundation of the identity is a logo, color, font, geometry, packaging.

The logo is a key element of the identity, which is used for brand recognition. Specialists develop it after analyzing competitors, target audience and studying the niche.

The color scheme is part of the brand image. It helps to identify the company, the product category in which it operates, distinguish the brand from competitors and enhance its emotional image.

A single font helps to make the image of the company neat and maintain style on all media: signs, documents, promotional materials.

Geometry includes shapes that help influence consumer choice. With their help, you can make a stronger and more understandable advertising message.

Packaging affects how the customer perceives the product. We work on packaging design so that the target audience remembers the brand and wants to buy your product.

The set of elements is different for each customer, it depends on the specifics of the company's activities.

Stages of brand identity development in Sharaev Smartup Design Studio

Before starting work, the customer fills out a brief. The more accurate the information in it, the easier it is for our team to study the current state of the business and take into account the wishes of the customer when developing the identity.
How we work:

We define the main tasks.

We study the brief, develop a commercial offer, analyze the terms of reference. At this stage, we agree with our customer on the timing of the project.

We do research.

We study the area of activity of the company, the strengths and weaknesses of competitors, the needs and characteristics of the target audience. This helps to develop an identity that will be in line with design trends, reflect the company's values, distinguish it from competitors and evoke positive emotions from potential customers.

We develop concepts.

The creators and designers of the design studio are preparing several options for brand identity concepts. We pass them on to the customer and wait for feedback.

We work on the selected version of the concept.

At this stage, we finalize the option chosen by our customer. We carefully work on each element of the identity: a business card, a letterhead, a notepad, a poster, packaging, a corporate transport design, souvenirs, etc.

The last stage is the delivery of the project. We present the work to our customers and answer their questions.

Why is it worth entrusting the development of brand identity to Sharaev Smartup Design Studio?

Our team is a single well-coordinated mechanism for creating visual communication for business. Each specialist is an integral part of the whole system, thanks to which we can implement projects of any complexity for medical centres, universities, online stores, websites, and restaurants.

Our advantages:

We process applications quickly.

Almost immediately after the request, we respond to the customer, and we spend up to two days on the analysis of the project.

We work with new and existing brands.

We help established organizations adapt their style to design trends and create a new corporate identity for young companies.

We are fully immersed in the customer's project.

Thanks to this, we manage to work out the identity well, make it suitable for the brand.

We value the time of our customers, so we do not make you wait months for the first results. Cooperating with us, you will see changes within a few weeks after the start of work. To order brand identity development in Minsk or another city in Belarus, please contact us via the website or by phone.